How to Ethically Grow Your LinkedIn Network

Growing your LinkedIn Network will help you get clients! 

How would you best do that though?

Let me tell you this: just going around LinkedIn and inviting everyone who you think could possibly become your client, is NOT the way to do it!

Here's how to grow your network ethically:

1. ALWAYS personalise your invitations.
2. Share WHY you would like to connect with someone. 
3. Be critical of who you're accepting into your network. You don't need to accept any and all invitations coming your way!
4. Start connecting with people you already know.

Who should you invite into your network?

As a start, grow your network by adding people you already know: 

• family
• friends
• former co-workers
• people from your sports club or church
• current clients
• etc. 

These people may not become your clients, so you may not feel inclined to add them, but by having them in your network you're increasing the chances of your ideal clients finding and hiring you! 

How about adding potential clients?

Now you're probably eager to start adding potential clients to your network, but hold off for a second here. It's much easier to get clients if we first warm these people up, instead of just sending them invitations out of the blue. For example, you could first interact with their content (status updates, articles, group messages) on LinkedIn, to start to build a connection. Be genuinely helpful, it goes such a long way!

Need more clients?

Growing your network is a great step! You'll also need to make sure you have a great LinkedIn Profile. And then of course there's different strategies on how to actually find the right people and how to get them interested in your services. I'm teaching all of that and more in Booked Solid, a jam-packed course that will help you find clients on LinkedIn. It's only $37 and you can sign up for the waitlist here. I can't wait to launch it and to see you succeed on LinkedIn!